“Cute, Right?” Seeks to explore how overconsumption of character goods is used by individuals within fandom spaces to find a sense of security and belonging. These being rooted from an absence of emotional connections within their daily lives, replaced and fulfilled by fictional characters. Intending to explore the emotional value that different types of character goods might hold for an individual. Each piece delves into aspects of the modern youth and their daily life struggles, specifically younger adults who are currently being placed into a transitional point of their lives, and how these pieces of character centered merchandise might fill up an emotional void within them.